INCREASE YOUR EXPOSURE TO POTENTIAL AND CURRENT PATIENTS
FOR A NEW ERA
Healthcare marketing does not look like it did years ago. Patients now more than ever are not making decisions based off of word of mouth but primarily make decisions based off of what is found searching online or on social media. This makes it mandatory to spend time working on your digital presence but with what time??? Southern EVALS takes the headache out of digital marketing and does the work for you making sure your presence online is attractive to current and potential patients.
HEALTHCARE MARKETING BASICS
ESTABLISH YOUR BASE PRESENCE
Organization Website: A proper website for your organization is the foundation that you build your online presence off of. With this website you can establish your brand, bolster patient communication, showcase services offered, and allow your personnel to make introductions and validate themselves. Our aim is for your website to be visually pleasant and functionally efficient converting visitors to patinets.
GET YOUR PATIENT BASE ENGAGED
Engaging Social Media pages can play a huge role in your online presence. Facebook, especially, will give patients a chance to share their experience, ask questions, and see information or offers from your organization. These pages also give people a way to connect your organization to your patients friends and family that may be in need of a healthcare provider.
BE YOUR LOCAL FIRST CHOICE
Being the first choice is important. In most cases, prospective patients will be searching locally for a doctor and will opt for the top choice in their search engine. Ensuring your organization is in the top local search result is key! We do this by keeping contact information consistent across the web, constantly updating profiles, and encouraging online reviews.
UP TO DATE HEALTHCARE CONTENT
Content marketing is an essential tool for your digital marketing campaign. It not only educates but establishes you as an expert in your field. Engaging Content is an effective way to organically drive traffic and reach new customers. A regular stream of high quality, knowledgeable content will make you a go-to resource, inspiring confidence in potential patients.